The studio was born from the global consumer brand department of the highly acclaimed house of design, Casa Rex. Having grown beyond expectations due to a vast internationalisation of its client base within the segment, to fully dedicate themselves to this on-going expansion, four of Casa Rex's partners — Luiz Sanches, Ingrid Lafalce, Danilo Helvadjian and Cristiano Vinciprova —, together with their multi-cultural team of almost 40 people from São Paulo and London, have created CRX. 

After almost 20 years of experience facing different cultures and their unique social behaviours, its partners have consolidated a vast knowledge in working with emerging and developed markets, and are personally at the head of the creation and co-ordination of all projects — from inception to completion —, pushing their team towards work that responds to innovative thinking and precise strategic objectives, expressing not just with creativity and clarity, but with true purpose.